In a current statement, Meta revealed that it’s increasing the optimum reel length on Facebook to 90 seconds.
When the reel function was very first introduced in September 2021, all the videos were restricted to 60 seconds. A couple of months after the video limitation of Instagram reels was extended by 30 seconds, Meta chose to do the exact same for Facebook.
While continuously increasing video limitations may look like it’s beating the function of short-format videos, this has actually been the standard for rather a long time now. YouTube Shorts’ video length limitation has actually been extended to 60 seconds, whereas TikTok now enables developers to make the material as long as 10 minutes.
Facebook is highly rallying content developers, heading out of its method to improve their service.
For the exact same factor, the tech giant likewise presented a brand-new design template function that’ll make it simpler for developers to utilize trending reel design templates immediately for their own material.
Meta is likewise preparing to include a brand-new “automated reel” where the platform will gather your memories for many years and turn it into an enjoyable reel all by itself. This function has actually currently been seen in Instagram, where your Highlights are instantly transformed to reels, and the users are offered the choice to publish them openly.
The brand-new functions appear to be targeted at assisting developers who aren’t specialists at modifying or video camera handling. A brand-new reel function called “Groove” will assist you instantly line up and sync parts of your video with the audio. We have actually frequently seen developers battle with synchronization, which results in poor-quality material, however not if they utilize Groove.
Reels are the future
A close take a look at the 3 popular platforms for short-video material– Instagram, Facebook, and TikTok exposes that the brand-new function updates on Facebook are rather comparable to what Instagram and Tiktok are currently using. The functions on Instagram were included simply a couple of months back. It appears like Meta utilized Instagram reels as a test platform to see how the developers respond to these brand-new functions.
The intro of reels on Facebook is viewed as a relocation versus TikTok’s growing appeal which was definitely a hazard to Instagram reels.
By using reels on both platforms and permitting cross-posting, Meta is wishing to lure the developers with this incorporated marketing platform.
Reels are the future of material in the meantime and basically the most lucrative marketing tool.
After its launching in 2019, reels have actually altered the favored material format permanently. Even Meta itself concurs that the appeal of reels has actually been growing at rocket speed and has actually nearly doubled in the in 2015. Even the variety of reel reshares has actually increased drastically in the last couple of months for both platforms.
So naturally, Meta is investing totally into it. Whatever its function is, it’s just going to benefit the developers, making it simpler for them to grow and connect to brand-new user markets.
