The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space. But new data from Comscore shows that more gamers than ever are ready and willing to consume ads alongside their games.Marketers have long been wary about entering the gaming space
Trombone Champ is a blast to watch, but a beast to play even compared to some other rhythm games — you try nailing a slide during the “William Tell Overture.” Thankfully, developer Holy Wow Studios is putting the game within reach of more players. It’s introducing an “Autotoot” option that takes away the need to
The Athletic asked its NHL staff to identify one player for each team with the most to prove in the 2022-23 regular season’s final weeks.
Is your team’s goal song stale? Pretentious? The best one in the league? Vote now to let us know which teams’ songs are your favorites.
Move is part of the brand’s vow to cover all segments KIA The EV9 will claim a spot that is mostly white space at the moment — a segment for roomy, family-oriented cargo and people movers that meet American space preferences but are battery powered. SEOUL — Fast-growing Kia is banking on a first-mover advantage
How will the East wildcard race play out? Who’s the class of the West? Is there a new Cup dark horse? The Athletic’s NHL staff weighs in.
NHL teams continue to struggle with how to handle Pride jerseys, with the Wild the latest to abandon plans to wear them on Pride Night.
The Athletic checked in with the writers who know each NHL team best and asked them to rate the team’s deadline on a scale from 1 to 10.
To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. There’s another episode out of Inside Startup Battlefield, the podcast mini-documentary getting a behind-the-scenes look at the TechCrunch Disrupt Battlefield. Maggie just dropped the new EP: Getting to know the Battlefield 200.
Here are the names generating the most buzz around the league, with analysis from Eric Duhatschek, Pierre LeBrun and Michael Russo.
