
Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
Tubi cracks Nielsen’s revamped TV watch time report Netflix’s ad-supported subscriber base grows, TikTok creators prepare for potential ban, NBA eyes streaming payday and more Upfront or downfront? The key hits: This year’s upfront market is unlikely to be as robust as the past two cycles. Newer upfront advertisers, like gambling, cryptocurrency and tech brands, may